Avon Products
Reese Witherspoon Fragrence Launch Multi Country Satellite Announcment
Avon Products recently announced the launch of their latest exclusive fragrance "In Bloom" which they developed with Reece Witherspoon. For the new product launch campaign, Avon contracted PMTV to provide creative production services and broadcast facilities for a special multi-country live media event. Originating from the exclusive Four Seasons Hotel Beverly Hills, PMTV transformed a meeting room into a live studio with lighting and monitoring facilities to accommodate live 2 way interview segments with Avon participants overseas.
PMTV also provided the multi-camera TV Truck, KU satellite uplink truck and international transmission services, webcast platform, and redundant generator power sources for the live feeds between Beverly Hills, London England and Sydney Australia. Additionally PMTV provided the Producer/Director, Tech Manager, and 12 freelance TV crew for the host location. Along with the host facilities in the USA, PMTV also provided the services for participants in London and Sydney, including camera/sound/monitors gear and crews, and all satellite transmission services.
For more information, please contact:
Kevin Tully
VP Corporate Sales
Tel: 610-768-1770 x 210
Email: ktully (at) pmtv.com